Mandatory Pages Required for AdSense Approval (2026)
You can write the best articles in the world, but if your website is missing a few basic structural pages, Google AdSense will reject your application instantly. Here are the mandatory pages required for AdSense approval.
The "Big Four" Mandatory Pages
To prove to Google that your website is a legitimate, trustworthy business, you must have these 4 pages clearly accessible (usually in your site's footer):
- Privacy Policy (Critical)
- About Us
- Contact Us
- Terms and Conditions
Does Missing Privacy Policy Cause AdSense Rejection?
Yes. Absolutely.
The AdSense Program Policies explicitly state that all publishers must have a Privacy Policy. Because AdSense uses cookies to serve personalized ads based on a user's prior visits, you are legally required to disclose this to your visitors.
Your Privacy Policy must explicitly mention:
- Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
- Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites.
- Users may opt out of personalized advertising by visiting Google's Ads Settings.
About Us Page
Google values E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). An "About Us" page is the easiest way to establish trust. It shows reviewers that there is a real human or organization behind the content.
Include your story, your credentials (why are you qualified to write about this topic?), and a photo if possible.
Contact Us Page
A site without a way to contact the owner looks suspicious. Your Contact page doesn't need to be complex. A simple contact form or an email address (e.g., hello@yoursite.com) is enough.
Terms and Conditions
Also known as "Terms of Service" or "Terms of Use." This page outlines the rules visitors must agree to when using your site. While slightly less critical than the Privacy Policy, having it adds a layer of professionalism that reviewers look for.