AdSense Guide

Google AdSense Approval Requirements 2025: The Complete Checklist

Before you apply for Google AdSense, your website must meet a specific set of requirements. This complete checklist covers every AdSense approval requirement — use it alongside our free AdSense approval checker to know exactly where you stand.

The AdSense Approval Checklist

Items marked Critical will cause automatic rejection if not met. Items marked Recommended improve your approval chances.

Content Requirements

Minimum 20-30 original articlesCritical
Each article at least 600 wordsCritical
No copied or scraped contentCritical
No adult, violent, or dangerous contentCritical
Content written in a supported languageCritical
Regular publishing schedule (2-3 posts/week)Recommended

Required Pages

Privacy Policy pageCritical
About Us pageCritical
Contact pageCritical
Terms of Service pageRecommended
Disclaimer page (for finance/health niches)Recommended

Technical Requirements

HTTPS (SSL certificate)Critical
H1 heading on every pageCritical
Meta description on every pageRecommended
Mobile-friendly designCritical
Fast page load speedRecommended
No broken linksRecommended

Domain & Site Requirements

Domain at least 6 months old (recommended)Recommended
You own and control the websiteCritical
Site is publicly accessible (not under construction)Critical
No excessive ads from other networksCritical
Clear navigation structureRecommended

How to Check All Requirements Automatically

Manually checking every requirement takes hours. AdSenseAI's free AdSense approval checker scans your entire website in 30 seconds and tells you exactly which requirements you're failing — with specific fixes for each one.

Free AdSense Approval Checker

Scan your site against all the requirements above. Get a score from 0-100 and a personalised fix list.

Frequently Asked Questions

How long does AdSense approval take?

Google typically reviews AdSense applications within 1-14 days. If your site meets all requirements, approval is usually faster.

Can I apply for AdSense with a new website?

Yes, but Google recommends your site is at least 6 months old and has sufficient content. New sites with fewer than 20 articles are often rejected.

What is the minimum traffic for AdSense approval?

Google does not have a minimum traffic requirement for AdSense approval. However, sites with some organic traffic tend to get approved faster.

How many times can I apply for AdSense?

You can reapply for AdSense after fixing the issues that caused rejection. There is no limit on the number of applications.